The Barcelona Mobile World Congress. It’s one of the premiere events for launching new smart phone products, brands and technology onto the global market. The 2016 conference saw a big focus on VR (Virtual Reality). This included using one of the modern smartphone’s key features – the camera.
Samsung launched its Galaxy S7. The real-deal about this phone’s camera will be its virtual reality capabilities.
Similarly, LG launched it’s G5. This shakes up the camera dramatically. LG have paired a 16-megapixel sensor with a second 8-megapixel sensor. This means that the G5 will offer a range of new virtual reality functions including 360 VR, a VR goggle that connects to the smartphone via a cable.
Mark Zuckerberg said during the launching of the S7: ‘Virtual reality is the next platform. It’s going to change the way we live and work and communicate.’
How is this new tech going to impact property marketing?
Professor Dimitrios Buhalis is Director of the e-tourism lab at Bournemouth University in Bournemouth, England. He was quoted in a recent article as saying ‘Augmented reality is where the real future lies. Information will be projected in front of you – using things like Google Glass – as you travel around. It will allow you to customize your experiences based on your needs.’
Think of these points:
By using augmented reality in hotels, the experience of the hotel guests can be improved, both before they arrive and when they check in.
Marketing your hotel: augmented reality could be used by embedding ‘auras’ into brochures and other printed materials. . An ‘aura’ is the industry term for an augmented reality digital element. Picture sitting at a hotel’s bar and being able point your device at the menu to see reviews and recommendations of various offerings.
Pre-arrival discovery: Your potential customers will be able to tour your property via their smart phones. They will be able to view their individual rooms and public areas. They could experience the ocean or maintain view from the balcony of their virtual room. You will be also able to promote activities such as daily tours which will be visible in 3D.
In-house check-in and navigation: hotels can have apps which direct guests to their hotel rooms once they check in. Guests will also be able to order room services which they can find using their mobile devices.
In-house live property promotion: using broadcasted live 360 cams in the public areas such as pools, bars, night-clubs will give your guests a real ‘feel’ of the property.
My bottom line is: when you think of your own property marketing, think about photography incorporated with the new technology: ‘One Picture is Worth Ten Thousand Words’
Images courtesy mobile world congress