Hotel and Resort Marketing

My most popular posts from 2017 on preparing your hotel or resort for a photoshoot

My most popular posts from 2017 on preparing your hotel or resort for a photoshoot

My top tips from 2017 on preparing for a photo shoot It's been a busy year, and I've travelled to lots of different locations to create exciting new imagery for hotel brands across the globe. And yet no matter where I go, hotel managers and marketing teams...

Using your 2017 ‘money shot’ to inspire your 2018 marketing strategy – top tips for hotel managers

Using your 2017 ‘money shot’ to inspire your 2018 marketing strategy – top tips for hotel managers

By this time of the year, you and every other hospitality marketer will have a pretty good idea of what your 2017 ‘money shots’ were. Those images that set your marketing campaigns alight. The hero shots that boosted the most traffic to your sites, got the most social...

100 Ways to Beautify Your Brand – Part 2

100 Ways to Beautify Your Brand – Part 2

Brand moments can be enhanced and brought to life in umpteen different ways in tourism and hospitality. If you’re a hotelier, one of the most enduring ways to draw a guest into a personal, uplifting experience in your hotel or resort is through colour. Colour is almost entirely unique in its ability to create mood, build atmosphere and trigger different kinds of behavior. And the colour red might just be the most famous colour of all for making a statement.