Will this channel work for you?
Are you a hotel sales and marketing manager? If so, you’re probably always on the hunt for new real estate that allows you to promote your offers to your guests once they’re in house.
Showcasing your offers through digital signage is an effective way for hotel sales and marketing teams to reach guests once they are in-house. If you’re not already using digital signage, then it might be worth thinking about! This form of on-site marketing gives you an effective way to promote your brand and your product offering in your lobby, public spaces, elevators, parking spaces, conference areas, restaurants and bars.
Using this kind of signage network can take some advance planning. Here are our top tips for making the best content:
List your hotel’s unique selling points and key promotions for the next 2-3 months. Whittle each one down into one key sentence and a call to action. Then consider what kind of photographs will make your offers eye-catching and appealing to your guests. The below are some examples:
- New Wine list: If you plan to promote a new wine list, what visuals will best promote your wine bar or wine menu?
- Special Events: If you have, say, a Mothers Day luncheon coming up, can you have your chef prepare the set menu in advance so you can capture beautiful food shots to use in your promotions?
- Late checkout: What images will best showcase what people can do in those extra few hours in the morning at your hotel.
Make your promotions time-specific. Think ahead and give your guests insight into what is coming up in your hotel in the next few hours so they can plan to be there!
- Jazz trio in the bar: if you’ve got in-house entertainment lined up to start at 8pm, make sure you start promoting it in the early afternoon – say around 2pm on your digital signage screens
- High Tea: if you’re serving high tea in the afternoon, make sure you start promoting it straight after breakfast
Incentivise your guests
5. Incentivise your guests. Offer a value-add or a discount if a guest mentions your digital signage promotion. This will allowing you to gauge how effective your digital signage promotions are and which get the most interest. Once you have decided on those incentives, be sure to add them to your photography list.
About The Hotel Photographer
Over the last decade, Mauro Risch has become known simply as The Hotel Photographer. He is trusted by PR and marketing teams, hotel managers and executive brand teams right across the Asia Pacific region. Mauro is the preferred photographer for some of the top operators across the industry, including Intercontinental, Carlson Rezidor, Marriott and Wyndham.
About this blog
In this blog, celebrated photographer Mauro, shares his tips and tricks on the art of hotel and resort photography. Though posts written both by himself and his creative network including art directors, stylists and brand strategists, Mauro makes The Hotel Photographer blog an easy reference tool for hotel sales and marketing teams, PR teams and hospitality managers looking to get the best out of their imagery.