Author: Mauro Risch

The Hotel Manager’s Guide to Profitable Photo Shoots

Getting executive sign-off on photoshoots All hotels need good imagery. And yet sometimes it can be hard to sell the benefits of a photo shoot to your executive team. If this is the case, explain the financial benefits to your annual bottom line in order to get your boss merrily signing off on your next shoot. Selling the sales Say your sales revenue $500 000 annually. Much of your sales will be generated by how you present your product to your buying public and wholesale networks. Visually striking imagery could mean at least a 5% increase in your sales,...

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Winter warmers

Showcase delectable treats on social media to boost winter sales Do you offer high tea, gourmet treats or any other sweet offering at your hotel? If you do, then now is the perfect time to be showcasing them through great product photography. Sweet treats look sensational when they’re on display in your cafe, lounge bar or restaurant. But importantly, they also really draw the eye on social media. Profiling your most mouth-watering goodies across your marketing channels offers a amazing selling opportunity to connect with guests and make sales, because there’s few things that draw the eye more than a...

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It’s a wrap – now what?

What happens after a photoshoot? So you’ve done it! You’ve prepared your hotel for a photo shoot and you’re excited about getting your images back. Mauro explains the importance of the post production phase and explains the top terms you need to know to understand the post-production process. The interview JHH: Mauro, you’ve shot more than 400 hotels in the past ten years. That’s pretty amazing! Aren’t you exhausted? MR: No, not at all. I love it. I’ve been very lucky to shoot so many amazing properties for my clients. There is a lot of hard work involved, of...

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New from the Hotel Photographer – Animated Images

Hotel marketing: animated images that showcase your brand I’m excited to share with you a new kind of imagery that I’ve been developing for my clients. Take a look at the images below – can you see the subtle animations? Each one creates a unique visual moment. Animated images are perfect on your website and social media channels. Incorporated into your image library, they become a fresh way to showcase your brand. They offer an element of surprise at the same time. Talk to The Hotel Photographer about animated images for your brand Client Collaborations Chocolate Hallucination: I created this for...

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