Author: Jordan Harcourt-Hughes

100 Ways to Beautify Your Brand – Part 2

Brand moments can be enhanced and brought to life in umpteen different ways in tourism and hospitality. If you’re a hotelier, one of the most enduring ways to draw a guest into a personal, uplifting experience in your hotel or resort is through colour. Colour is almost entirely unique in its ability to create mood, build atmosphere and trigger different kinds of behavior. And the colour red might just be the most famous colour of all for making a statement.

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100 Ways to Beautify Your Brand – Part 1

Follow Us Facebook Instagram Welcome to the Hotel Photographer’s new series by artist and designer Jordan Harcourt-Hughes. Jordan has worked at brand headquarters for a range of hotel brands. In the Beautify Your Brand series, she explores ways to delight guests with a vibrant and connected brand experience. Creating beautiful brand experiences for guests is a key component of the hospitality business. It can also be immensely fun, and often easier than you think. Very often, enhancing your guest’s brand experience through design and a focus on aesthetics comes down to these four things: Colour Micro-moments Sensory Journeys Tactile experiences I’ll...

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