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100 Ways to Beautify Your Brand – Part 2

Brand moments can be enhanced and brought to life in umpteen different ways in tourism and hospitality. If you’re a hotelier, one of the most enduring ways to draw a guest into a personal, uplifting experience in your hotel or resort is through colour. Colour is almost entirely unique in its ability to create mood, build atmosphere and trigger different kinds of behavior. And the colour red might just be the most famous colour of all for making a statement.

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The Art of the Run Sheet

A comprehensive run sheet is key to the success of any photo shoot you plan, allowing you to tell your talent and crew where to be at any one time of the day, and to give everyone involved a clear understanding of what will take place during the shoot.